How much is my domain worth?

Every domain is different in its own way which makes it difficult to simply put a price tag on a domain. We provide you with some noteworthy tips and tricks to have an improved insight into how you can price your individual domains. Here are some of the most important factors which will help you to determine their value:

EMD

Exact Match Domains. This refers to the case when a domain name matches an exact product or service. The value of a domain is generally higher in such cases compared to the value of non-existing words or merged words. There are, however, exceptions to that rule. The 2–4 letters, or numbers domains can sometimes be valuable as they might be acronyms, or abbreviations of international companies.

CCTLD VS GTLD

Country Code Top-Level Domain vs. Generic Top-Level Domain or in other words, the extension of your domain name. A CcTLD domain is a most of the time a 2-letter domain extension used for countries. For example, .nl for the Netherlands and .de for Germany.

A GTLD is a top-level domain that does not belong to a country. There are a couple of well-known examples like .org, .net, .info. and of course, and the most used and valuable extension worldwide the .com. The name is derived from the word commercial, which was the initial purpose of the extension. Nowadays, every worldwide operating company, commercial or non-commercial, “needs” a .com domain to do business. This means the .com domains can be astronomically expensive. If you happen to have an English single keyword/dictionary word domain in the .com extension then you could be sitting on a goldmine!

The second most expensive domains are in the ccTLD extension. The most valuable country specific domains are domains containing a commercially viable keyword in the native tongue combined with the extension of that country. Like “voetbal.nl”(Football in dutch) or “Fussball.de”(Football in german).

Click here if you’re wondering which ccTLD’s are used worldwide.

NUMBER OF CHARACTERS

Short domains with fewer punctuations are more valuable than long domain names. The shorter and less complex the domain, the easier it will be to recognise and remember!

KEYWORDS / DICTIONARY WORDS

Get your domain up in the ranking through valuable and frequently used keywords! It is generally easier for keyword domains to be ranked in Google as long as the website content is suitable and straightforward. Oftentimes, keyword domains represent a certain product or service which make it rather obvious what you have to offer. Click here for the Google keyword planner

TIP: There is no need to focus on the specific numbers Google’s keyword planner gives you in terms of how many times people search for certain keywords. The search frequency often has very little to do with the actual pricing of a domain. To illustrate, the keyword “football” is searched more often than “insurance” but insurance.com is valued higher than football.com. The reason behind the difference in pricing lies in the ease of branding of this product specific domain, and in the size of the insurance industry market.

ORGANIC TYPE-INS

Organic type-ins describes when people directly type your domain name in the address bar of their browser. These people are specifically looking for the domain or the product that your domain stands for. A lot of type-ins indicates that there’s a lot of interest in the domain or the product. This indicator raises the price for that specific domain.

SUPPLY AND DEMAND

Buying and selling a domain name follows the principle of supply and demand. If the supply is high and the demand low then you probably won’t get a lot of money for your domain. On the other hand, you can get a high valuation if you are one of few sellers in a specific market! Search millions of domains here: https://dan.com/search

CPC

CPC stands for, cost per click. Another great indicator of how much your domain would be worth is to look at the CPC rate. How much does it cost you to advertise in Google AdWords with the keyword(s) that your domain contains? The price of your domain will be higher when there is more competition and the cost per click is high.

COMMERCIAL VALUE

The commercial value of a domain is becoming increasingly important. The basis of this commercial value lies in the extent to which the domain is brandable with ease. This ease refers to whether it is easy to pronounce, and easy to remember. This elements are important to figure out how suitable the domain is for a new company. There are quite a few brandable domains which are short and catchy without necessarily having a specific meaning to them. Another indication of commercial value for domains is the context of the keywords included in the domain. Does the domain actually stand for a business, service or product of high commercial value? If so this increases the valuation of the domain name.

HISTORICAL SALES

A domain is like a piece of land and it can have its very own history. Try to search the internet to find some historical data about similar domains, or use a search engine like namebio.com or dnsaleprice.com to find historical data. Setting a price for your domains is not easy and the buyer is often at the disposal of your estimation. Your flexibility with the price can give the buyer more leeway in the negotiation process.

If you have any questions about this article or Dan, reach out to us!